You're the CEO - We're your CFO
The term CFO is an acronym for Chief Financial Officer. In a business - it's the person who manages the financial risks of the corporation. They are also the person responsible for financial planning, record keeping and reporting. They report directly to the CEO (Chief Executive Officer).
A Personal CFO is someone who acts much as the CFO of a corporation does - but in this case the Chief Executive is you. The role of the Personal CFO is to know your family, your risk tolerances, unique circumstances and goals intimately. With that knowledge this person can add tremendous value for you and your family by managing the financial risks and coordinating the efforts of other financial professionals in a collaborative way in your behalf.